The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time


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Mark W.

How to Get More Out of Twitter

Schaefer makes this very clear through the examples he provides in this book. This is a great book for anyone who is new to Twitter and who isn't quite sure what it's all about. It's also for people who might have tried the site a few years ago and still think it's all about sharing what you had for breakfast.

It's not. It's about online networking: meeting interesting people, sharing content that you find useful, and helping others out. As Schaefer says, it's all about P2P person to person connections. He talks about authentic helpfulness, and finding your tribe, and how to attract the kind of followers you want to have.

Tao of Twitter Review

I like this book because, while he provides clear steps for beginners to take, he goes beyond the technical steps of getting started and really explains the philosophy behind connecting with people on Twitter. This is something that people keep forgetting to explain about social media: it's about the people you meet, not about the number of followers you have.

There are so many ways to help in characters or less. Read The Tao of Twitter to learn how. Nov 16, Chris rated it liked it. Ah, the magical land of Twitter. The Tao of Twitter, as with other various marketing books, continues to push the idea that there really is something to Twitter beyond random status updates about eating food and other incomprehensible inane ramblings about god knows what.

Apparently relationships can be formed. The Tao of Twitter attempts to teach you how. How good is it? Well, it would be nice to hear the point of view of someone who started completely from scratch, knowing no one. Not someone th Ah, the magical land of Twitter. Not someone that already has a following and someone that people would already want to follow in order to get ahead themselves.

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The Tao of Twitter is a decent breakdown but I would have enjoyed a more in-depth breakdown on where to find quality people to follow and how to create relationships with people who have gigantic followings when you yourself don't already have one. Twitter is also a hard topic to cover because as with anything relating to technology, the supplementary programs for tweeting and community hubs are always changing.

Overall, I did like this. It's just not all that I hoped it would be. It did help convince me to give Twitter another try. I read this book as someone who is interested in understanding more about Twitter as it becomes a bigger part of the social media world and interacts with my personal life. Additionally, as a marketer, I thought it might also be interesting to gain some tips and tricks that could be useful for my business life. I lacked an even basic understanding of how to use Twitter and all of its inner workings hashtags, retweets, etc.

I had NO idea where to start with Twitter what to Tweet about? Who to I read this book as someone who is interested in understanding more about Twitter as it becomes a bigger part of the social media world and interacts with my personal life. Who to follow? The Tao of Twitter helped me get over all of those initial humps. From a business perspective, it offered some good and very simple in a good way! However, from a single person perspective someone interested in having a Twitter account but doesn't know what to do with it , I did not get much value out of it.

It has a strong business focus and payoff that the average person can't relate to quite as much. Who has time to master Twitter? Everybody knows it's a powerhouse of social media, but how do you use it well? For business purposes, how can you get results that matter? Mark Schaefer tackles these questions as he outlines the principles of effective communication on Twitter: finding targeted connections, adding meaningful content, and giving authentic help.

He then gives you a number of practical tips that will enhance your enjoyment of Twitter and closes the book with a section for advanced us Who has time to master Twitter? He then gives you a number of practical tips that will enhance your enjoyment of Twitter and closes the book with a section for advanced users. While it's especially helpful for someone just starting out with Twitter, it's the kind of book you will refer back to as you become an advanced Twitter user.

I've been using Twitter for a while and have 2, followers, so I've done something right, my handle is danielgtaylor , and this book has taught me about several areas of Twitter I didn't know about.

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If you want to have more meaningful connections on Twitter, read this book. Jun 27, Sharon rated it really liked it Shelves: I have been putting off this facet of social media. This book is the perfect primer on the subject - succinct, yet all encompassing treatment of the subject. Does not take that long to read - my first pass through was with a red pen, and now that I am "tweeting", I look forward to a second quick scan of my markups with a highlighter to catch the more advanced topics. All in all I'd say I will have invested about hours - with 2 read throughs and gained exactly what I was looking for - the prac I have been putting off this facet of social media.

All in all I'd say I will have invested about hours - with 2 read throughs and gained exactly what I was looking for - the practical nuts and bolts, as well as marketing strategy and theory or Tao! A definite on my list of recommended business books on social media, no matter what industry in which you are involved. Mar 18, Marla rated it really liked it Shelves: nonfiction-read. I've worked with Twitter for several years now and this book had several ideas and suggestions that really helped me.

I read it with a highlighter and marked the book up. I will use this guide as I help my co-workers set up accounts that they can use to attract corporate sponsors for our nonprofit. I am the voice behind our nonprofit's twitter account but I do not make it personal. I have a personal account that I use instead. We need to be careful with our voice as an organization. But that doe I've worked with Twitter for several years now and this book had several ideas and suggestions that really helped me.

But that doesn't mean we aren't personable and approachable. I would recommend this book if you want to succeed on Twitter. Just remember to have a highlighter handy. I picked up this quick read to find out more about the advanced capabilities of Twitter because I was aware that the author, Mark Schaefer, is a leading authority on the subject. Little did I know that Schaefer would present a great platform for anyone using Twitter. He demonstrates that he is certainly an educator, as well as a saavy marketing professional.

His use of 'straight talk' and examples of success - and failure - throughout the book are great tools for learning. Whether you are intere I picked up this quick read to find out more about the advanced capabilities of Twitter because I was aware that the author, Mark Schaefer, is a leading authority on the subject. Whether you are interested only in using Twitter to manage the tweets you send or receive, or you are looking for ideas on how to start building a business, this book is a great place to start! Aug 20, Desiree rated it it was amazing. Fun read about Twitter!

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The Tao of Twitter: Changing Your Life and Business Characters at a Time | Digital Signage Blog

I don't have an account, but I have "tried" to follow certain hash tags in the past. After reading this book, I have an whole list of web sites offer helpful ways to do that way more easily! You can even find local or trending topics, etc I am almost afraid to sign up for an account now that I know a lot more about it!

If you don't "get" Twitter, this is the book for you! Don't blame me if you spend hours on it though using all the tips from the book! It's the auth Fun read about Twitter! It's the author's fault! Feb 11, Esther Nagle rated it really liked it Shelves: social-media. Really enjoyed this book, so much so that it could also be added as a 'want to read' book, as I do have every intention of reading it again in the not too distant future.

Mark Schaeffer's easy to read tone, and straight to the point way of writing, makes this a very easy book to read, which made me stop and think about how I use Twitter almost right from the start. I had the pleasure of meeting Mark Schaefer at Social Media Marketing World and then read his book a personalized signed copy, none the less! It was great and just wanted I needed to bring back to my PR team and most importantly my boss to help them get smart with Twitter too.

It's a perfect pick for anyone who wants to understand what the heck Twitter is about and how to best use it. Jun 01, Billye rated it really liked it. This book is well written, engaging, and informative. In addition to providing great step by step instructions, the author provides valuable insight about how social media interactions and relationships work. I appreciated that the emphasis is on authenticity and genuine helpfulness. The Tao of Twitter is a short, solid read and everyone, those new to Twitter and even the absolute pros can benefit from reading it! Extremely Complete, and Simpel loved the Tao, I've been on twitter for a while but never really did much with it, this book completely shifted my perception and the best part for me, at least is how practical actually is.

It literally tells you what you need to do, step by step.

From getting new followers, to managing your very own Twitter Chats. Really great book. Feb 18, Jess rated it it was amazing Shelves: kindle , favorites. I loved this book. It was informative and it made Twitter much more understandable than it already was for me. I learned new tools and applications I could used and I was inspired to use Twitter much more than I already have. Please read it because this was a great book and any review I could give it would not do it justice.

Jul 19, Dr. Rae Baum rated it it was amazing.

The Sales Podcast

An inspiring, and motivating book on how to market at this time in the world where the consumer is the creator, and the user generates the content. The uniqueness of this book is its reachable, and teachable persona of the author. While reading this book your imagination is going to ignite, and begin to flow with new ideas from this Twitter master. May 23, Kevin Buckley rated it liked it. Book includes a lot of self praise, buy you get used to the style.

Log in. Sign up. The Sales Podcast Wes Schaeffer. Subscribe to this podcast. Add to queue. Copy URL. Show notes. What you'll learn in this episode. What to say "yes" to. How social media marketing compares to advertising. When and if to hold back.

The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time
The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time
The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time
The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time
The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time
The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time
The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time

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